GovManagement.com: public management in state, local and federal government

News, analysis and resources
on management in state,
local and federal government

Advertising

Advertising in GovManagement Daily and in American Society for Public Administration electronic and print publications is a powerful way to target the public-management community. For information on advertising opportunities and rates, click here or contact
Darren Sextro at dsextro@ascendmedia.com or 913-344-1443.

GovManagement Daily advertising specifications:

Three advertising placements are available for each edition of GovManagement Daily: 728-by-90-pixel leaderboards at the top and bottom of the newsletter and a 300-by-250-pixel rectangle (or similarly sized text/logo ad) at the top of the newsletter's right column.
(See the examples at left.)

Graphical ads must be in either .jpg or .gif format. File sizes cannot exceed 40k. Due to spam-filtering considerations, no Flash or other rich-media ads may be used, with the exception of simple .gif animations. (Advertisers should be aware that some email client programs do not display animations, so the first frame of a .gif animation must contain all essential information).

Advertisers or their agencies must supply creative materials (graphics files, landing-page URLs and alternative text) no later than five business days before ads are scheduled to run. For testing purposes, landing pages must be "live" at the time the creative materials are supplied and must remain active for at least one week after the ad is published. Third-party ad-serving tags, such as those from DoubleClick, are accepted as long as they do not link to rich-media creative. Ads being served via third-party firms, as well as their landing pages, also must be "live" at the time of submission and for at least one week after the ads are published.

Design and testing work for text/graphic ads, beyond minor modifications such as to fit the newsletter's format, will be billed by the publisher of GovManagement Daily directly to the advertiser or its agency at the rate of $75 per hour.

Advertising creative and other materials, as well as requests for more information on advertising specifications for GovManagement Daily, should be emailed to John Martin at jmartin@govmanagement.com.